📝Our Story

This is what drives us

The idea for Honest Basics was born out of our own personal frustrations:

Why is it so hard to find cool and sustainable basics?

and

Once you find them, why are they so expensive?

-

We're on a mission to make sustainable fashion accessible to everyone by:

🏷️ Keeping prices low

👕 Making quality basics that everyone has in their wardrobe

♻️ Constantly improving the sustainability of our products and supply chain

Sustainability is a journey, and we are not yet at our destination!

-

This is us:

We're a small group of fashion and marketing professionals. Before Honest Basics we were working in fast fashion but there is only so much fast fashion you can make before it starts to eat away at your soul.

We're here to do it better than we did before.

 

🌈 Diversity at HB

We are a brand for everyone

And that starts with our own culture and the amazing people who make up Team Honest Basics.

Things we believe we’re doing well

💚 Welcoming different races and nationalities into the team

💙 Representing LGBTQIA+ voices within the team

💜 Showing diverse faces on our social media and website

Things we’d love to improve

❤️ Bringing more women into the team

🧡 Highlighting more body shape diversity on our website and through our size range

We’re always looking to improve! If you have any suggestions on how we can do better, we’d love to hear from you.

🎯 Our mission

6 Questions that make a difference

We're on a mission to make sustainable fashion accessible to everyone. 

The following six questions come from a wonderful book on branding that inspired us. It helped us put into words who we are and why we’re here — so we decided to share our answers. Written in the summer of 2019 by Team Honest Basics 🙂

1. Why are we here?

We want to give consumers an alternative. Everyone should have the opportunity to make a positive impact through the way they consume. We’re here to prove that sustainable fashion for everyone is possible and to help change the industry system that is destroying our planet. Our goal is to be at the forefront of innovation in sustainable fashion, leading the change our industry needs.

2. What do we do and how do we do it?

We create the most sustainable products we can and make them accessible at fair price points. We’re sustainability nerds, constantly pushing ourselves, our suppliers, and, in turn, the industry forward. Every season, we aim to become more sustainable.

We’re also honest, happy, and positive. We want to build long-lasting relationships based on mutual trust — with our customers and with our partners, including factories and suppliers.

3. What makes us different?

Honest Basics delivers maximum sustainability at affordable prices. We focus on essentials, not hype-driven products, because that’s where we can make the biggest impact. We take a commercial approach because growth matters: the faster we reach more people, the more positive change we can create.

4. Who are we here for?

For you! For people like us —

🌱 Conscious

🌱 Young at heart

🌱 Motivated to do more

5. What do we value the most?

For us, honesty comes first. We give honest answers and never mislead with fake sustainability claims. Honesty also shapes how we produce: we act with the best intentions across our entire supply chain. When challenges arise, we don’t shy away — we face them and work to fix them as quickly as possible.

Our core values are:

🌸 Honesty

🌸 Positivity

🌸 Curiosity

🌸 Maximum sustainability

6. What’s our personality?

✨Young and energetic

✨ Open-minded and dynamic

✨ Generous and trustworthy