Our Vision
We create basics that are better for our planet and for the people living on it.
For us, true sustainability doesn’t mean just adding “some organic cotton” and calling it a day. It means diving into the nitty gritty of fashion production and the science behind sustainable development 🔍 It means learning about (and questioning!) the many certifications and programs out there and making sure we pick the ones that truly make a difference.
We’ll admit it: we’re total sustainability nerds 🤓 We love digging into the details, even when it’s a lot of work. Why? Because we believe everyone should have access to affordable and sustainable fashion.
One day, one step at a time 💪🏽
💚 Our Core Values
Accessibility
Honest Basics was born out of a simple frustration: why is it so hard to find cool, sustainable basics and why are they so expensive?!
We find the sweet spot between the most sustainable options and cost-efficient materials and production so that sustainable fashion can actually be accessible for everyone.
Honesty
We value open, transparent communication with our customers and our suppliers.
Honesty also guides how we produce: we always have the best intentions for our entire supply chain. If we run into challenges or tough decisions, we’ll share them openly with you.
We know you want to check whether we’re walking the talk so you can find a list of our supplier certifications here.
Curiosity
Like we said, we’re nerds 🤓. Curiosity keeps us moving forward:
We’re always testing new sustainable solutions.
We analyse past products to see how durable they are.
We search for better methods and materials for the future.
Sustainability isn’t a destination — it’s an ongoing journey.
Maximized Impact
We regularly measure our impact across our supply chain from how products are made, to how we ship them, to how we guide you in taking care of your Honest Basics.
Our approach is holistic and always evolving 📈 so you can feel confident that what you’re wearing is genuinely better.
✨ Want to know how all this looks in practice?
Head over to the other pages in our sustainability section — we’ve got lots more details waiting for you 🌼